#PersonalBranding – What’s The Big Idea?

K.I.S.S. Keep it simple, stupid. This is a concept that’s been addressed so many times in so many different ways, yet there are so many businesses that continue to describe what they do in the form of a convoluted data dump that leaves the prospect struggling to figure it out. You’ll hear some form of this just about everyday in any given commercial stop set on any given local radio station.

Salespeople do it all the time, and whether you like it or not, if you’re out trying to get your businesses in front of more eyeballs and ears, congrats! You’re a salesperson. Better yet, you’re the personal brand within your own business brand.

So what is your personal brand?

Who are you? What do you do/sell? What’s in it for me? Can I trust you? These are some of the questions that immediately run through my mind whenever I meet people at networking events, showrooms, trade shows, hear/see their commercials, etc.

Lately I’ve been coming away from meeting different people or hearing commercials and wondering, “okay, what the #$%@ do they do again?”. At any given networking event, I’ve often wondered how one insurance guy differentiates themselves from another insurance guy at the same event. Realtors, you’re not exempt! What’s going to make me remember you? Are you considering your differentiation on a personal branding level? Believe me, I’m not exempt either. There are many times that I wonder what word(s) I own in my friend’s/customer’s minds. Let alone if the words are the kind to not repeat in front of children and the elderly!

How clear is your big idea? When you tell people what it is that you do, do they look like they get it? Is there a clear “aha” moment for them? Do they understand what’s in it for them? The quicker they get what it is that you do, the better they will be able to make the decision to investigate further, or better yet refer you to someone who needs what you do.

Here’s a great business example:

Cordell and Cordell. A law firm who specializes in defending men in a divorce. BAM. I got that the first time I heard their ad and I referred them to a friend yesterday. It’s not the most pleasant of circumstances under which to refer a business, but they came to my mind almost immediately. That’s the kind of brand recall we all should strive for on a regular basis!www.cordellcordellnashville.com

Here’s a horrible business example:

A radio commercial that I hear just about everyday that’s written as a contrived dialogue (that’s another blog for another day) that talks about business information systems, whatever they are. I don’t remember the business name nor do I have a clear idea as to what they do, but I do know they can demo their product for you by having you log in somewhere. I don’t have a reason to investigate them any further simply because they didn’t answer “what’s in it for me?” www.whothehellisthis.com

Great personal branding example:

Monte Mohr. He’s runs one of the most successful real estate groups in Nashville and I know he sells homes for free. www.wesellhomesforfree.com

Horrible personal branding example:

Almost anyone representing the latest MLM or Network Marketing fad. I have no idea what or why to buy from you.www.whichadvocarepersonisthisagain.com

When I write ad campaigns for my clients, I want it to be clear as to what their big idea is for themselves or their company. What’s their positioner? Did they come up with it? Are they willing to bake it down into layman’s terms? If I can’t swing the hammer for your business in 30 seconds or less, than what’s the point? Your prospects only have so much time to process your big idea. Make that time count.

Don’t fret if you think you might have this problem. There are ways to get outside of your own bottle to see what your label really says. For my clients who couldn’t, at first, clearly tell me about their big idea like I was a 4 year old, I would advise them to ask their customers how they would describe what it is that they do. You would be amazed at the common thread that will begin to develop about your business after asking 5-6 customers to describe you in the most simple way possible.

There is a human yearning to beat our chests and make sure our prospects know everything our businesses can do for them in a 30-60 fell swoop. The important thing to remember is to build upon your big idea and ultimately build a relationship. When I tell people what it is that Magic Apple Technology does, I say, “We’re Nashville’s Premier Business Phone System Firm”.

There are folks who immediately have the “aha” moment. Then again, there are some people who get the familiar crinkle in their brow which is my cue to throw out my secondary positioner, “We do phone systems”. #wedophonesystems

That’s usually when they go, “ahhhh, okay”. We also provide many other services, but I usually save those until I can sit down with my prospect/referral partner over coffee or lunch. I have found that when the opportunities present themselves to bring up some of the other things I can do, my prospect (which by now might have become a good business partner or friend) may introduce me to so many more of their friends and business partners with the zeal of a flaming advocate.

So keep your big idea at the forefront and keep it simple!

Ep 163 – Drumming and Toilet Paper :: Keio Stroud

A Middle Tennessee Business Podcast…

 

Keio Stroud has had an impressive and diverse career drumming for some of Nashville’s most successful and well-respected artists, producers and musicians including the following:

Rodney Crowell, Richard Marx, Jake Owen, Deana Carter, Little Big Town, Hank Williams Jr, Emmylou Harris, Keith Urban, Hank Williams jr, Roseanne Cash, Lee Brice, Taj Mahal, The Nashville Star television show, Jason Aldean, Tiffany, Tommy Simms, Kip Moore, Buddy Miller, Keb’ Mo’, Randy Houser, Guy Clark, Micky Gilley, The Randy Rogers Band, Jamie O’Neal, Thompson Square, Leroy Parnell, Stoney LaRue, Peter Collins, Chely Wright, Booker T. Jones, Brian Setzer, Florida Georgia Line, Lee Brice, Terri Clark, Sarah Buxton, Frankie Ballard, Ray Scott, Halfway to Hazard, Jedd Hughes, The Wooten Brothers, Chuck Wicks, Will Kimbrough, Al Anderson, Gary Nicholson, Chad Warrix, Laura Bell Bundy, Mike Farris, John Popper, Keith Anderson, Beth Neilson Chapman, The Lost Trailers, Trent Willmon, Mark Mcguin, Wade Hayes, Joey DeGraw, Amy Dalley, Jermaine Jackson, Blue County, Victoria Shaw, Gretchen Wilson, Dee Snyder, Jason Meadows, Dean Dillon, Craig Wayne Boyd, Arlis Albritton, Ty Herndon, Jimmy Wayne, Chris DeStefano, Josh Gracin, Jaron and The Long Road To Love, Buxton Hughes, and many others.

Stuff that came up:

Daughter loves dad jokes

 

The beginning of relationship was through daily dad jokes

 

Path to become a musician-is it pure luck? 

 

Path to longevity- business mind/sense 

 

People have 2 reasons to meet with him- meet for coffee to pick brain or meet to let him know “how much they know” they know the answers but not the experience 

 

Have to be able to tolerate person on tour- attitude vs aptitude; people will always pick the nice person

 

Toilet paper can change the attitude of the whole company; aka cutting corners can make a big impact; “be as professional as your bathroom”

 

Metal mania drinking game- 36 hour bus ride

 

Oh, I get why you’re “it”; charisma and believing in yourself

 

Awareness is good business; you can do it but maybe not like that person

 

Only speak about things I can control/fix

 

Nobody puts baby in the corner uber ride

 

Gives Rodney crowell all his success 

 

Who would be your tribute band – living colour

 

What’s your problem? Setting up next 20 years (40) of life; forgot how hard it was to start over; 

 

Deon effect 

 

know your worth and get paid for it

 

Where do you wanna be in 20 years- working w kid and be happy; be better off than i am now; driven by having purpose

 

Cheaper to go into a studio now than remote

 

 

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

 

__________________________________________________________

 

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

 

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

 

____________________________________________________________

 

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

 

__________________________________________________________________________

 

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

Ep 162 – Rocking Relationships from the Stage to the Community :: Jeremy Holderfield

A Middle Tennessee Business Podcast…

 

Jeremy Holderfield has rocked the faces of thousands of fans across the world as the guitarist for Seventh Day Slumber. These days, he has a different kind of spotlight as one of the most successful insurance representatives for Country Financial. 

 

Follow Jeremy:

https://www.linkedin.com/in/jeremyholderfield/

 

Episode highlights:

10:55 – Music industry, guitar playing, and personal experiences.

28:07 – Fatherhood, growing up, and music.

31:43 – Career changes and personal growth.

42:22 – Legendary rock vocalists and underrated artists.

45:42 – Music, careers, and insurance. 

 

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

 

__________________________________________________________

 

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

 

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

 

____________________________________________________________

 

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

 

__________________________________________________________________________

 

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

 

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

 

WYP Intro VO: @johndavidwells

 

#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #nature #opry #percussion #realcountrymusic #rock #singer #tennessee #timmcgraw #womenofcountry 

Ep 161 – Near Death Experience Bonus Time :: Dr. Justin Moseley

A Middle Tennessee Business Podcast…

 

Dr. Justin Moseley, a.k.a., “The Mindset Doctor,” is a former Chiropractor turned International Speaker and Transformation Coach.

 

He co-founded, with his wife, one of the largest natural health clinics in Tennessee.

 

After surviving a near-death accident in 2018, Dr. Moseley shifted from changing lives in a clinic, to changing lives from stage; becoming a highly sought-after International Speaker.

 

Follow Justin:

https://drjustinmoseley.com/

 

Episode highlights:

5:45 – Entrepreneurship, near-death experience, and purpose in life.

13:15 – Personal branding and impacting a million people.

37:47 – Public speaking, fear, and serving others.

48:29 – Voice acting, and finding one’s voice.

1:00:22 – Follow-up strategies in business and personal interactions. 

 

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

 

__________________________________________________________

 

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

 

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

 

____________________________________________________________

 

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

 

__________________________________________________________________________

 

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

 

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

 

WYP Intro VO: @johndavidwells

 

#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #nature #opry #percussion #realcountrymusic #rock #singer #tennessee #timmcgraw #womenofcountry 

 

 

 

Ep 160 – Systems and Processes First, Then Revenue :: Tanner Wesson

A Middle Tennessee Business Podcast…

 

“Why should I make money for the owner when I can just do this on my own?”

 

For many trade businesses, some employees may have this way of thinking. Many embark on this crusade only to find out later that they’ve created another job that they own. Only a few understand that there’s a whole other set of skills that it takes to build a real business.

 

Owner, founder, and operator of T&C Plumbing and Electric; Tanner Wesson always knew that he wanted to start his own company that is built solely to help people. After 10 years of plumbing & construction service, it was in 2020 when Tanner & Company was ready to begin. With dreams to service all of Middle TN with gusto, Tanner has done a great job of surrounding his company with individuals who are great at what they do, & love doing it. As the owner, he holds the passion & integrity of T & C Plumbing & Electric, which is clearly illustrated through the employees who come to work hard for him every day. Tanner loves going to Mexican restaurants, & spending time with his two kids.

 

Follow Tanner:

https://www.tandcplumbingtn.com/

 

Episode highlights:

5:47 – Entrepreneurship, trade businesses, and customer service in Nashville.

12:40 – Business culture and teamwork in a trade company.

19:28 – Challenges in various trades and personal life.

30:29 – Leadership, attitude, and accountability in a trade business.

41:25 – Car sales and customer service. 

 

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

 

__________________________________________________________

 

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

 

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

 

____________________________________________________________

 

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

 

__________________________________________________________________________

 

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

 

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

 

WYP Intro VO: @johndavidwells

 

#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #

Ep 159 – People Who Are Full of S&%! :: Sarah Moore

A Middle Tennessee Business Podcast…

 

Sarah Moore and I go way back to when I produced VidSigs on a regular basis. See Sarah’s here: https://youtu.be/4lCDy46BPWk?si=mUb9gKj1TG5BQbaQ

 

Sarah is looking for people who want to get healthier. Particularly those who are well, full of fecal matter and need to detoxify from it. 

 

Sarah is Known as “NFL Superstars’ Best Kept Secret,”… Sarah Moore is a certified Holistic nutritionist with over 12 years of experience. Sarah’s VIP clients come to her Nashville Office and consult with her online. With programs created specifically for her clients’ needs, she specializes in superfoods, detoxing, and performance-based nutrition programs. She works with celebrity musicians, NFL athletes, and busy on-the-go individuals. Sarah’s mission is to get real food and fewer preservatives in your body so it can perform well. Suppose you’re sick and tired of being sick and tired or want that extra edge to achieve peak performance in your body and life. In that case, you will benefit from working with Sarah.

 

Follow Sarah:

www.sarahmoorehealth.com

 

Episode highlights:

1:45 – Nude beaches, dad jokes, and bartering.

7:52 – Colonics, holistic health, and personal training. 

45:31 – Business growth and personal development.

48:50 – Colon cleansing and nutrition with a focus on personal branding.

1:01:46 – Self-care, parenting, and business management.

1:09:21 – Sexual energy, attraction, and authenticity.

 

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

 

__________________________________________________________

 

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

 

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

 

____________________________________________________________

 

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

 

__________________________________________________________________________

 

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

 

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

 

WYP Intro VO: @johndavidwells

 

#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #na

Ep 158 – It’s the Long Game, Dummy :: David Crabtree

A Middle Tennessee Business Podcast…

David Crabtree was nervous about being a guest on his first podcast. I think that’s what makes him an appealing guest. David has had a few seasons in his life as a Psychology and History High School Teacher, then he found himself as an Insurance Account Representative. He ultimately became a stellar relationship-focused driver of new business for his company before stepping out on his own with Crabtree Benefits. He’s been at the helm of his own business for a while now and wouldn’t have it any other way.  

About David and Crabtree Benefits:

Crabtree benefits is an esteemed benfits and human resources consulting firm lead by David Crabtree. With over a decade of experience in benefits management, David and his team help lead your organization to retaining top talent at lower costs.

www.crabtreebenefits.com

Episode highlights:

8:04 – Psychology, education, and personal finance.

17:17 – American history, education, and perspective. 

21:14 – Historical cycles and generational patterns.

30:02 – Career shifts and entrepreneurship in mid-life.

32:41 – Building long-term relationships in sales.

35:36 – Sales training, personal growth, and finding one’s voice.

1:08:54 – Warm-up techniques for cold calls.

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

__________________________________________________________

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

____________________________________________________________

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

__________________________________________________________________________

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

__________________________________________________________________________

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

WYP Intro VO: @johndavidwells

#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #nature #opry #percussion #realcountrymusic #rock #singer #tennessee #timmcgraw #womenofcountry 

157 – De-Commoditize with a Personal Brand :: Chris Hammond

A Middle Tennessee Business Podcast…

I have always been fascinated by people who can read business financials like they’re a comic book. Chris Hammond has been in that fraternity all of his professional career (since 1995) and he’s recently taken his knowledge to the Business Brokering World. While he’s a whiz at digesting balance sheets, income statements and schooling me on the concept of EBITDA, his new role requires more of a personal branding touch. He can totally do it, particularly since he can give tremendous value for those of us who would like to know the valuation of our businesses better…especially if we think they’re worth more than what reality says. 

Episode highlights:

14:06 – Running the numbers on your business.

30:44 – Is there such a thing as passive income?

33:21 – How to bet on yourself to succeed.

39:47 – What have you been reading?

42:16 – How linkedin can help business owners.

Follow Chris:

https://www.linkedin.com/in/christopherhammond11/

*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:

www.whatsyourproblempodcast.com

www.instagram.com/whatsyourproblempod

www.instagram.com/jimmccarthyvos

Tiktok: @jimmccarthyvos       

__________________________________________________________

The Dad Joke Challenge is sponsored by Ed Fox and Tradebank of Nashville, for when you have unsold inventory or services and think that barter is smarter, go to www.nashville.tradebank.com

The Dad joke challenge with Ed Fox – Author of 101 groan-tastic dad jokes available on Amazon Kindle, or you could go TikTok channel @specialedfoxdadjokes

____________________________________________________________

****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

__________________________________________________________________________

The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: 

Wizard Academy –  www.wizardacademy.org

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Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

WYP Intro VO: @johndavidwells

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