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What's Shay Horseman's Problem? :: Cutting Through the Noise and Followup

While 2020 was a crap-show for many businesses, some actually did quite well….even dare to say, prospered!


Shay Horseman represents Heartland Payment Systems helping businesses with credit card processing and ecommerce payment solutions. For Shay, 2020 was like shooting fish in a barrel when the cash shortage started.

What is Shay’s problem?

Shay struggles with cutting through the noise of everyone else who sells credit card processing. With his business being more of a long game sales scenario, tactical followup can be a challenge as well.

Follow Shay:

Shay Horseman

Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond…this is the What’s Your Problem Podcast!

WYP is recorded and shot in the Big Dot Lighting HQ in Spring Hill, TN.

Big Dot Lighting – Commercial LED Lighting Specialists

Big Dot Electrical, LLC

WYP Intro VO: John David Wells

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